Zuckerberg’s words come after a public fight between Facebook and Apple over the upcoming changes that began last August when Facebook said the update could decimate part of its advertising business. According to reports, Apple is now beefing up its own on-platform ad tools, which have resulted in billions of dollars of revenue thanks to their privileged position right on the Apple App Store. And which get privileged access to Apple users’ data that no other ad networks get.

We also boast an active community focused on purchasing decisions and technical aspects of the iPhone, iPod, iPad, and Mac platforms. The holidays are clearly over, with the Apple rumor mill back into full swing as we hit the midpoint of January. This week saw an array of both near-term and longer-term rumors ranging from Apple’s mixed-reality headset, Apple silicon Mac Pro, iPhone 15, and iOS 17 later this year to new technology potentially coming to Apple devices over the next several years. Apple released the second beta of iOS 16.3 earlier this week, and so far only one new feature and two other minor changes have been discovered in the software update. It’s possible that iOS 16.3 will also include various bug fixes and security updates. IOS 16.3 should be publicly released within the next month or so, and it is possible that more features will be added in later beta versions.

Apple’s upcoming privacy changes are based on a unique device identifier on every iPhone and iPad called identifier for advertisers or IDFA. “On iOS 14, iPadOS 14, and tvOS 14, apps will be required to receive user permission to track users across apps or websites owned by other companies, or to access the device’s advertising identifier,” Apple had noted in a developer update last year. When it rolls out, ATT will require developers to gain permission before tracking a user’s device advertising identifier, or Identifier for Advertiser tag. Users are automatically opted out of tracking by default, though they can allow services to leverage IDFA data by manually changing settings options or by interacting with a special dialogue box that appears when opening an app for the first time. Many users are expected to opt for more privacy, leaving ad companies in search of new targeting technologies.

Zuckerberg said that more than 250 million people are actively using the shops feature. Despite campaigning heavily against Apple’s upcoming anti-tracking rules, Facebook CEO Mark Zuckerberg today said that Facebook will “be in a good position” when Apple begins enforcing App Tracking Transparency and could even benefit from the changes. “But the thing that I’ve been mostly focused on is that a lot of these changes crocheting for dolls are going to make it harder for small businesses and developers. And I think the situation is going to be challenging for them to navigate.” It wasn’t your portability, under your control as a consumer, but the industries’ portability and usage of your data. Marketers and big adtech could trace your activities, your inclinations, your purchases and more by seeing where your device identifier popped up.

Then again, if people already don’t trust Facebook as regular users, trying to convince them to shop for things through the platform could be another challenge in and of itself. Facebook now seems optimistic about Apple’simpending app tracking change in iOS 14, as noted by recent comments from CEO Mark Zuckerberg in a Clubhouse chat. In a future iOS 14 update that’s expected at some point this spring, Apple will roll out a new feature that alerts users when an app tries to track their activity across other apps and websites — the type of data tracking used for advertising. There’s an option to allow tracking like normal, but there’s also an option to deny the request. While this is a huge step forward for user privacy, it hasn’t been taken very well by certain companies. IOS 14.5 is the full implementation of Apple’s privacy vision for mobile, outlined eight months ago at the company’s World Wide Developer Conference.

Sign Up NowGet this delivered to your inbox, and more info about our products and services. “Compared to the early conversations we had about how people would use this across Facebook and Instagram and our product, I think this is something that’s well on track to be something that’s going to be increasingly important to people,” Zuckerberg said. IBD Videos Get market updates, educational videos, webinars, and stock analysis. Apple must now show a set of Russian-made apps during iPhone setup, according to a new law that went into effect in early April. Apps getting a boost from the suggestions include Mail.ru, OK Live, VK and others. The apps are not being pre-installed as it turns out, but are being offered for download during the final step of the setup process.

The theme of the show revolved around why creators are crucial to the economy, how Apple’s policies could hurt developers and small businesses, and why audio apps are blowing up. Zuckerberg said that he believed that the changes will encourage sellers to go directly via Facebook’s commerce products, as targeted advertising on the platform was deemed less effective. The clash was related to changes in the latest version of Apple’s iOS, which includes a tracking transparency feature that Facebook claims will cripple its ability to serve up to targeted ads. Apple is set to roll out the new privacy control in the early spring to prevent iPhone apps from secretly shadowing people.

However, users can manually change settings options if they wish to allow services to leverage IDFA data. Upcoming planned privacy update to iOS 14, which will make it easier for iPhone and iPad users to block companies from tracking their activity to target ads. Facebook has prepared for the looming Apple changes by introducing more commerce products. Investors were concerned that this change will negatively impact the Facebook’s ability to serve ads to sought-after category of consumers which saw the stock struggle in the wake of this issue.