There are many reasons why it’s important to keep your customers and partners close. The main one is that you will want to stay in their good books. After all, they’re the ones who feed your company, provide you with revenue, and make all those new orders come in like clockwork. 

Motivate Your Customers and Partners

Working with customers and partners is tricky for any business, and it can get even more complicated when there’s a customer you want to win over but they don’t want to hear what you have to say. 

It can be hard to get people interested in your product, but with a little bit of effort and a lot of patience, you can turn even the most stubborn people around. Here are some things you could try. 

Show Them The Money

You might have the best product on the market, with all the latest features and great benefits for your customers and partners, but it doesn’t matter if they don’t see that these benefits apply to them. In this case, showing them the money will help turn the corner. 

You should be giving them a steady drip of benefits as your product evolves along with their needs, and you should keep updating these benefits over time so that your customers and partners always have something new to look forward to. 

When you’re selling a complex product, such as software or a service, it’s always good to show the customers and partners how their money is being spent. 

Build Loyalty

Loyalty is difficult to manage in business and often takes a long time to build, so you may find that you’re losing customers and partners who aren’t loyal to your company. It’s easy to go through a bad period, but it’s much harder to go through a bad period and survive. You need your partners and customers on your side during an upswing in business so that they stick around until the market has come back down again.

Some ideas may be to invite them to a grand opening, send some corporate chocolate gifts for birthdays and special occasions (like Christmas), or even send them a personal note or thank-you card. 

Even just taking the time to get to know your customers as people and building up your relationship with them can help in the long run.

Reward Them

If your customers and partners feel like they’re doing all the hard work for you, they might think that you don’t truly appreciate them. Even if this is true, it doesn’t mean that you can’t go to great lengths to make them feel appreciated. Your customers and partners are the ones who keep things moving forward in your company, so let them know what’s in it for them. They will be more likely to put their back into the work they do if they know that they will be rewarded. 
If you give them a freebie or two, they’ll feel like they’re getting something out of the deal, and they’ll be more likely to stick around. Whatever rewards you offer, make sure that they tie in with the product you’re selling and that your partners and customers understand why you’re rewarding them.


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