You’ve been in business for a while, you know how to do your job well, and now it’s time to start selling your service. There are many ways that you can go about this process, but the method that we will be discussing today is called “selling up.”
This type of sale strategy means understanding who the decision-maker is, what he or she cares about, and going after those needs. You’ll need to show them why they should choose you over your competitors – which may mean providing more value than anyone else in the industry. In this post we will discuss some examples of how people have successfully sold their services by using tactics such as adding extra value and making themselves seem indispensable.
-Understand who the decision maker is and what they care about -Add extra value by being flexible, attentive, and knowledgeable. This can be done in many different ways such as providing a guarantee or making more detailed proposals that take into account their needs. You could also offer to meet with them for free so they get an idea of how you would work with them if hired. And finally, make yourself seem indispensable by demonstrating your expertise through testimonials from former clients or developing relationships over time through networking at events. The trick here is not just saying “I’m great.” Rather it’s proving it! -Know all your options when selling up – there are times where direct selling may be