As a rule of thumb, for routine messages, the sentence length should be no more than It’s important to vary your sentence lengths when you’re communicating with customers. Long sentences will bore them and interrupt their reading flow. Shorter sentences are more approachable for people who are just skimming through a message. It’s important to vary your sentence lengths when you’re communicating with customers. Long sentences will bore them and interrupt their reading flow. Shorter sentences are more approachable for people who are just skimming through a message If you want something our readers can breeze right through, consider using shorter paragraphs that have no more than two or three sentences long each (five words per line).
If the paragraph has four or five lines, break it into two so we won’t need to scroll up and down as much! And if there is one thought in a paragraph, don’t write it out on multiple lines—simply take everything from the second-to-last word of the first sentence until the last word of that same
